The most popular social media platform among US adults isn’t Instagram or TikTok

Social media is an overwhelming part of our lives these days, but the Pew Research Center provided an in-depth look at just how much we rely on these platforms. In a 2025 report that looks at social media usage with American adults, the data-driven think tank revealed some nitty-gritty details like year-to-year changes, age gaps and most importantly, frequency of use.

At the number one spot, YouTube holds a dominant position, with 84 percent of the 5,022 adults surveyed saying they use Alphabet’s video-sharing platform. Meta earns silver and bronze medals since 71 percent of adults said they use Facebook, while 50 percent responded positively when it comes to Instagram use. However, not all of Meta’s social media outlets are doing well. Threads may have hit 400 million monthly active users this summer, but only eight percent of adults surveyed said they use it. Rounding out the bottom of the list, only 21 percent of adults surveyed said they use X, while four percent of adults said they’re on Bluesky and three percent are on Truth Social.

Besides popularity, the Pew Research Center also explored the frequency with which American adults use their preferred social media platforms. In a separate survey with 5,123 adults, the report uncovered that 52 percent of adults go on Facebook daily, with 37 percent of them logging on several times a day. Nearly as frequently, 48 percent of adults use YouTube daily, including 33 percent of that demographic watching videos on the platform several times a day. When looking at frequency through the lens of age gaps, the starkest difference is found with 47 percent of adults between 18 and 29 using TikTok at least once a day, while only five percent of those aged 65 or older use the ByteDance-owned app every day.

When looking at annual trends, YouTube and Facebook have largely maintained stable usage — and even some growth — since 2021. Even though it may feel like Facebook has begun to stagnate, the report shows that it has a loyal user base that’s still growing at a consistent rate. On top of that, Meta is still continuing to update the social media platform, including recently revamping Facebook Marketplace.