Tesla stops using ‘Autopilot’ to promote its EVs in California

Tesla has stopped using the term “Autopilot” to sell its cars in California, thereby avoiding a 30-day sales and manufacturing ban in the state. If you’ll recall, a California administrative law judge ruled in December that the automaker misled consumers by using the terms “Autopilot” and “Full Self-Driving.” The judge recommended the suspension, but the California DMV gave Tesla 60 days to remove any untrue and misleading language in its marketing materials. In its announcement, the DMV said Tesla has taken corrective action and has stopped using Autopilot for marketing. Prior to that, the automaker has already clarified that driver supervision is still needed with Full Self-Driving.

The judge was ruling on a complaint the DMV made back in 2022, wherein the agency accused Tesla of making and disseminating misleading statements. It argued that starting in May 2021, Tesla used deceptive marketing materials with the labels “Autopilot” and “Full Self-Driving Capability,” as well as claimed that the “system is designed to be able to conduct short and long-distance trips with no action required by the person in the driver’s seat.” In reality, the vehicles equipped with those features “could not at the time of those advertisements, and cannot now, operate as autonomous vehicles,” the DMV said.

A ban in California could have had a huge effect on the company, seeing as the state accounts for nearly a third of its sales in the country. Tesla also recently announced that it will stop the production of its Model S and X cars to turn its Fremont, California factory where they were being manufactured into a space for the production of its Optimus humanoid robots. Tesla has huge plans for Optimus and intends to start selling the robot to the public by the end of 2027.